Republic Services – Brand Safety Achievement
On an annual basis, Republic Services seeks to recognize and award each worker demonstrating safe work behavior at their year end banquet. Historically, Republic Services was gifting each safe worker a jacket on an annual basis. And over time, participants began to lose enthusiasm for the award and ultimately, the program lost its appeal.
The results were extremely positive for the revised program. Participant comments on the kit idea affirmed the new award strategy. Many participants mentioned that they retained not just the awards but also the box itself.